A lot of website optimization tips were made redundant when Google released its Panda and Penguin updates. These updates, which are still updated and released on a regular basis, are designed to help Google users to have a better searching experience when using the search engine.
The Panda update was designed to stop websites with poor quality content appearing at the top of Google’s search results. The Penguin update was developed to stop websites spamming their search results, specifically those which were buying links or getting them through link networks designed to boost their Google rankings.
But, even with website owners with the best intentions can find it challenging trying to figure out how to do search engine optimization correctly with keyword placement, keyword density, content length, related keywords, tagging images, inserting links, font decorations and so on. To simplify matters, the following 10 website optimization tips will help you to keep your website out of trouble and keep Google’s Pandas and the Penguins happy.
Make sure that you have a broad variety of keywords on your content pages and posts and don’t just stuff a page full of keywords.
2. Quality Content
The more quality content you can have on your website, and the less duplication, the better.
3. A Varied Link Profile
Include a good variety of high quality links on your website with natural looking anchor text.
4. Link To A Good Selection Of Websites
Develop your website using natural mix of internal links along with links to other big authority websites.
5. Link To Websites That Google Own
Try and include links to websites that Google owns, like YouTube. It’s unlikely that Google will penalize you for showcasing some of its own websites.
6. Avoid Too Many Links Within The Content
Don’t stuff your website with loads of links within each page and post. Aim for quality links and fewer of them.
7. Unnatural Anchor Text
Avoid having the same anchor text lots of times throughout your website.
8. Quality Backlinks
Search engines look at backinks as a sign of the popularity and value of the content on a website. Focus on links from quantity websites.
9.Update Your Website regularly
Update your website regularly to maintain good search engine rankings.
10. Don’t Forget Social Media
Search engines will recognise your website more as when people view and share your content on social media sites like Facebook, Twitter and Google+.