10 Quick Fix Website Optimization Tips

A lot of website optimization tips were made redundant when Google released its Panda and Penguin updates. These updates, which are still updated and released on a regular basis, are designed to help Google users to have a better searching experience when using the search engine.

The Panda update was designed to stop websites with poor quality content appearing at the top of Google’s search results. The Penguin update was developed to stop websites spamming their search results, specifically those which were buying links or getting them through link networks designed to boost their Google rankings.

But, even with website owners with the best intentions can find it challenging trying to figure out how to do search engine optimization correctly with keyword placement, keyword density, content length, related keywords, tagging images, inserting links, font decorations and so on. To simplify matters, the following 10 website optimization tips will help you to keep your website out of trouble and keep Google’s Pandas and the Penguins happy.

1. Keywords

Make sure that you have a broad variety of keywords on your content pages and posts and don’t just stuff a page full of keywords.

2. Quality Content

The more quality content you can have on your website, and the less duplication, the better.

3. A Varied Link Profile

Include a good variety of high quality links on your website with natural looking anchor text.

4. Link To A Good Selection Of Websites

Develop your website using natural mix of internal links along with links to other big authority websites.

5. Link To Websites That Google Own

Try and include links to websites that Google owns, like YouTube. It’s unlikely that Google will penalize you for showcasing some of its own websites.

6. Avoid Too Many Links Within The Content

Don’t stuff your website with loads of links within each page and post. Aim for quality links and fewer of them.

7. Unnatural Anchor Text

Avoid having the same anchor text lots of times throughout your website.

8. Quality Backlinks

Search engines look at backinks as a sign of the popularity and value of the content on a website. Focus on links from quantity websites.

9.Update Your Website regularly

Update your website regularly to maintain good search engine rankings.

10. Don’t Forget Social Media

Search engines will recognise your website more as when people view and share your content on social media sites like Facebook, Twitter and Google+.

The Benefits of Hiring SEO Content Writing Experts

The current change in Google Search Engine algorithms means that every website owner must publish quality content. Remember that the updates on Panda and Penguins updates have impacted a change in SEO. The earliest trend was dominated by black-hat experts who wrote content full of keywords. They also incorporated other techniques that were used to rank a website highly. However, all these methods have become obsolete.

Today, the search engines will only appreciate a site that offers good quality content. It also wants customer rich contents that it returns at the top of search engines when asked to do so. For this reason, every website owner needs an experienced content writer who writes content that is good for SEO. The highly rated writers provide quality content that is best for publications and copywriting. They write content to provoke the visitors in ways that benefit companies.

One of the tasks of a web content writer is to provide and use the keywords provided, and then apply them correctly in publications such as blog posts, PR articles, and others. They place the keywords strategically to avoid promotional messages. Though the web content writer chooses the best keywords on behalf of a client, they have to place them at the right place such that the search engines will not see them overstuffed. The placement of keywords must be relevant to the target site and allow top ranking.

Therefore, anyone who wants to improve their site ranking must hire a web content writer who knows how to use the latest writing techniques. SEO writers ensure you get copywriting services that improve sales both offline and online. Apart from being a good wordsmith, the content writer will also employ effective promotional methods and marketing techniques to promote sales by using copy written contents and blogs. This will help one to avoid spending more and even hiring sales and marketing people. The content marketer will help a company by reducing the number of marketers and salespeople. This saves a lot of money in wages. The amount of money saved can be channeled to other business development services for the benefit of the company.

The experienced content writer helps to reduce the work done as a website owner. With this expert, you can focus on improving the business. The web content writer hired will thus help to promote the business by writing blogs, press releases, and articles that bring more traffic to the site and increase page ranking.

Today, you can choose from several web content writing companies who work online and offline from every continent. These web writers give the quality content that helps to market any type of business online. That is why every serious website owner needs to hire the content writers to see the advantages.

Top 10 Ways To Get More Search Engine Traffic

The tactics for getting more search engine traffic to your website is known as search engine optimization (SEO). Because this organic traffic doesn’t have any financial cost, it’s important for every online business owner to ensure that they get as much search engine traffic as possible.

Here are the top 10 ways that you can optimize your website so that you get more traffic, which means more visitors to your website and more sales.

1. What Are Your Keywords?

What are the keywords that your audience will use to find you? Look for high value, low competition keywords to attract your audience.

2. Use Keywords In Page Titles And Headings

Use your keywords in the titles and headings on your web pages. If the search engine identifies a keyword in your page headings, it will place more importance on those words than if they were only in your body text.

3. Use Meta Descriptions

The meta description is the text that search engines show below your search results on their listings. Although meta descriptions don’t directly influence your search engine ranking, they do help to encourage people to click through to your website.

4. Use Keywords In Sub-headings

Don’t just use your keywords in your page heading and title. Use keywords in your sub- headings too. This will draw attention of the search engines and also help to lead your reader’s eye down the page to what you want them to read and describe the actions you want them to take.

5. Keyword Density

If you fill your webpages with too many keywords it makes your page unreadable and your website will be seen as spam. The keyword density is the number of keywords that you have on your website page. This is measured by dividing the total number of keywords, by the total number of words that are on the page. The recognised standard for a keyword density is between 2% and 5%.

6. Keywords In URL

Include a keyword in the URL of your website pages and blog posts.

7. Use Keywords To Describe Images

Search engines can’t read images. So provide descriptions that use your keywords for the images that you have on your website pages.

8. Use Video

Web users like video. While a search bot can’t watch the video, it can read the description tags and notice that there is a video for it;s users to watch.

9. Responsive Design

More and more people are using mobile devices to browse the web. The more mobile-friendly your website design, the more the your website will rank in the listings.

10. Update Your Content Regularly

The search engines want to provide the most up to date information possible. If your website has not been updated for weeks or months, it may be regarded no longer relevant.

An Insight on Basic Off-Page Optimization Tactics

Digital marketing is all about making the client website or other web resources search-engine friendly. It is all about enhancing the ranking of client websites or other web resources in the various search engine results pages. If a website has enhanced ranking in a search engine result page, it implies that it attracts more and more web traffic. If the website is meant for commercial purposes, enhanced web traffic in it contributes to lead generation and sales. Thereby, through proper digital marketing of a web portal, one can ensure business profitability. Digital marketing is incomplete without search engine optimization or SEO. In this context, it is relevant to add that SEO is of two types and they are on-page and off-page. This blog is an honest attempt to discuss the various off-page optimization tactics that the web marketer must do to enhance the visibility of client websites.

Off-Page Optimization

As the name suggests, Off-page optimization has everything to do with optimizing a web resource like website, externally and this means that not focussing on internal work associated with the website. The seasoned web marketer can do such type of optimization by means of link-building. The concept of link-building is to pass the website link using blogs, articles, press releases, and other content posted on other websites. Then, optimizing the posts in a manner so that the contents along with the website link attracts more and more audience. This is important because of the enhanced chances of lead-generation and lead-conversions to sales.

Link-Building Strategies

Following is a list of link-building strategies that web-marketers usually follow:-

Write Blogs

Digital marketing professionals can write blogs relevant to the business, themselves, or with the help of professional content writers and post them in more than one blog posting website. When they do so they also pass the link to the client website. In this manner, the client website gains visibility in the various search engine results pages.

Write Articles

Web marketing professionals can write articles relevant to the business and post them in various articles posting websites. Common article posting websites include EzineArticles, article base. The SEO professionals also pass the link to the client’s website along with the posts. This increases the visibility of the client web portal.

Do Blog Commenting

If you are pondering on increasing the visibility of your website then you can visit relevant websites online, check relevant blog posts, and do blog commenting. While passing blog comments make sure that you pass the links of your client web portal.

Post Forums

There are a number of forum posting websites available online. As a seasoned digital marketer you can register with some of the forum posting sites and post forum contents along with the link to the client website. In this manner, you can attempt to increase the visibility of your client website.

Questions and Answers

There are a number of questions and answers sites and you can post questions, answers on relevant topics, pass the link to your client website along with the answers.

Social Bookmarking

There is a popular social bookmarking website available online. These include Twitter, Stumble Upon, Dribble, Reddit, Digg, and many more. As a digital marketing professional, you can post on social bookmarking sites and do search engine optimization activities.

Post in Social Media Websites

There are a number of social media websites online and they include Facebook, LinkedIn, to name a few. You can post content on these websites. While posting contents you can pass the link to your client website. This enhances the visibility of your client’s website.

This blog focuses on few Off-page SEO practices. Apart from those discussed above, there is available a wide variety of other Off-page optimization strategies that the seasoned digital marketer uses to enhance the visibility of the client website or web-resources.

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